000			02003cam a22003254a 4500
001			0000068632
003			0001
008			160208s2012 caua b 001 0 eng
016	7		_a015904053 _2Uk
020			_a9788132110200 (paperback.)
040			_aDLC _cDLC _dYDX _dBTCTA _dUKMGB _dYDXCP _dBWX _dCDX _dZCU _dDLC
042			_apcc
082	0	0	_a658.8 _223
084			_a658.8 _bLEE-S
100	1		_aLee, Nancy, _d1945-
245	1	0	_aSocial marketing : _h[Book] : _binfluencing behaviors for good / _cNancy R. Lee, Philip Kotler.
250			_aFourth edition.
260			_aNew Delhi : _bSAGE Publications India Pvt. Ltd., _c2012.
300			_axi, 502 pages. : _billustrations. ; _c23 cm.
500			_aPrev. ed. entered under: Kotler, Philip.
520			_aThis is the definitive textbook for the planning and implementation of programs designed to bring about social change. The authors take key marketing principles and show readers how to apply them to campaigns and efforts to improve health, decrease injuries, protect the environment, build communities, and enhance financial well-being. Social marketing has grown in its sophistication and application to a wider array of social problems, and the Fourth Edition captures the momentum and excitement of this burgeoning field.
521			_aAll.
650		0	_aSocial marketing.
650		0	_aBehavior modification.
700	1		_aKotler, Philip.
700			_aKotler, Philip. _tSocial marketing.
852			_p53590 _9874.23 _h658.8 LEE-S _vBook Biz Enterprises _b2nd Floor _dBooks _t1 _q2-Good _aJZL-CUI
852			_p53806 _9940.70 _h658.8 LEE-S _vBook Biz Enterprises _b2nd Floor _dBooks _t2 _q2-Good _aJZL-CUI
852			_p53807 _9940.70 _h658.8 LEE-S _vBook Biz Enterprises _b2nd Floor _dBooks _t3 _q1-New _aJZL-CUI
999			_c70162 _d70162