000			02125pam a2200301 a 4500
001			0000070034
003			0001
008			161021s2008 sz a 001 0 eng d
015			_aGBA825892 _2bnb
016	7		_a014537720 _2Uk
020			_a9782940361991 (paperback)
020			_a2940361991 (pbk.) :
040			_aStDuBDS _beng _cStDuBDS _dUk
042			_aukblcatcopy
082	0	4	_a741.6 _222
084			_a741.6 _bFIS-I
100	1		_aFishel, Catharine M.
245	1	4	_aThe in-house design handbook : _h[Book] : _breal-world solutions for graphic designers / _cCathy Fishel.
260			_aHove : _aHove : _bRotoVision, _cc2008.
300			_a208 pages : _bcolor illustrations ; _c21 cm.
500			_aIncludes index.
500			_aFormerly CIP. _5Uk
520			_aThe In-House Design Handbook is a unique practical and inspirational compendium that places in-house design--where as many as 50 percent of designers work, across a variety of different industries and market sectors--at the centre of professional excellence. The In-House Design Handbook will inspire and inform with practical advice, both experienced in-house designers within every type of company and organisation, and those who do not have advanced design qualifications (and who learn on the job) but who are nevertheless responsible for the ways in which their companies present a design face to the world.The book will address the daily working environment of the in-house designer, exploring project and resource management, creative strategies, communication and presentation skills, and how to raise the perceived value of design within an organisation. Alongside the practical and inspirational content will be case studies and comments from successful in-house teams, plus hints, techniques, and strategies for being creative on a budget, selling ideas internally, and clinching funding from purse-string holders.
521			_aAll.
650		0	_aIndustrial design coordination.
650		0	_aDesign.
852			_p54496 _93518.00 _h741.6 FIS-I _vSecond Wind _bReference _dBooks _t1 _q1-New _aJZL-CUI
999			_c68457 _d68457