| 000 | 01203cam a2200217Ii 4500 | ||
|---|---|---|---|
| 001 | 0000066870 | ||
| 003 | 0001 | ||
| 008 | 150601t20132013enka b 001 0 eng | ||
| 020 | _a9781405150606 (pbk) | ||
| 082 | 0 | 4 | _a391.00688 |
| 084 |
_a391.00688 _bLEA-F |
||
| 100 | 1 | _aLea-Greenwood, Gaynor. | |
| 245 | 1 | 0 |
_aFashion marketing communications / _h[Book] / _cby Gaynor Lea-Greenwood. |
| 300 |
_axi, 203 pages : _bcolor illustrations ; _c25 cm. |
||
| 520 | _a"Fashion marketing communications explores key issues in the way fashion is promoted to consumers: from public relations to branding and product placement; celebrity endorsement and sponsorship to visual merchandising. Gaylor Lea-Greenwood, a leading academic in fashion marketing, offers new insights on fashion media, internationalisation and measuring return on investment and effectiveness" -Back cover. | ||
| 521 | _aAll. | ||
| 650 | 0 | _aFashion merchandising. | |
| 650 | 0 | _aCommunication in marketing. | |
| 650 | 0 | _aBusiness communication. | |
| 852 |
_p51045 _93849.92 _h391.00688 LEA-F _vABSCO Books & Subscription Services _b2nd Floor _dBooks _t1 _q1-New _aJZL-CUI |
||
| 999 |
_c68055 _d68055 |
||