000			01697aam a2200265 a 4500
001			0000060831
003			0001
008			100719s2011 enka 000 0 eng|d
015			_aGBB091086 _2bnb
020			_a9788132110408
040			_aStDuBDS _beng _cStDuBDS _dUk
042			_aukblsr
082	0	4	_a658.8 _222
084			_a658.8 _bMAR
245	0	0	_aMarketing _h[Book] : _ba critical textbook / _cby Nick Ellis ... [et al.].
260			_aNew Delhi : _bSAGE Publications (India), _c2011.
300			_axiii, 245 p. : ; _c24 cm.
500			_a"SAGE South Asia Edition"--Cover
520			_aWith a focus on introducing the key concepts of critical and alternative marketing, this text brings the real-world challenges and considerations of marketing to students. Both productive and positive, the approach taken offers other ways of looking at, and solving, marketing 'problems'. Using examples and case studies to illustrate and discuss major alternative and critical perspectives on the subject, it enables students to constructively question the conventional assumptions, concepts and models with which they are already familiar. - Each chapter in this book presents the alternative(s) approaches to the topic step by step - Real world case studies and examples - Fully supported with chapter pedagogy - Features a Companion Website, including Instructor's Manual.
521			_aAll.
650		0	_aMarketing.
650		0	_aMarketing _vCase studies.
700	1		_aEllis, Nick.
852			_p43802 _9669.36 _h658.8 MAR _vPak Book Corporation _b2nd Floor _dBooks _t1 _q2-Good _aJZL-CUI
999			_c67738 _d67738