000			02559cam a2200277 i 4500
001			0000069476
003			0001
008			160829s2015 enka b 001 0 eng
020			_a9781472460301 (hardback)
020			_z9781472460318 (ebook)
020			_z9781472460325 (epub)
040			_aDLC _beng _cDLC _erda _dDLC
042			_apcc
082	0	0	_a658.80088297 _223
084			_a658.80088297 _bALS-P
100	1		_aAlserhan, Baker Ahmad.
245	1	4	_aThe principles of Islamic marketing / _h[Book] / _cBaker Ahmad Alserhan, Qatar University.
250			_aSecond Edition.
300			_axii, 246 pages : _billustrations ; _c25 cm.
500			_aRevised edition of the author's The principles of Islamic marketing, 2011.
520			_aThe Principles of Islamic Marketing fills a gap in international business literature covering the aspects and values of Islamic business thought. It provides a framework and practical perspectives for understanding and implementing the Islamic marketing code of conduct. It is not a religious book. The Islamic Economic System is a business model adopted by nearly one quarter of the world’s population. Baker Alserhan identifies the features of the Islamic structure of International Marketing practices and ethics. Adherence to such ethical practices elevates the standards of behaviour of traders and consumers alike and creates a value-loaded framework for meaningful cooperation between international marketers and their Muslim markets. His book provides a complete guide for an organization when managing its entire marketing function or when customising part of its offering to suit Muslim customers. It addresses the challenges facing marketers involved in business activities with and within Islamic communities, the knowledge needs of academic institutions, and the interest of multinationals keen on tapping the huge Islamic markets. Along the way, Baker Alserhan provides insights into key elements such as, distribution channels, retailing practices, branding, positioning, and pricing; all within the Muslim legal and cultural norms. This second edition brings the book up to date and features a number of new case studies and two additional chapters on Maqasid Al Shariah and the Islamic economy, and a strategic perspective on Islamic marketing and branding.
521			_aAll.
650		0	_aMarkets _zIslamic countries.
650		0	_aIslamic countries _zCommerce.
852			_p54293 _99147.00 _h658.80088297 ALS-P _b2nd Floor _dBooks _t1 _q1-New _aJZL-CUI
999			_c66784 _d66784