000			01945cam a22003494a 4500
001			0000066418
003			0001
008			150508s2012 enk b 001 0 eng
015			_aGBB209318 _2bnb
016	7		_a016019663 _2Uk
020			_a9780415681261 (hardback : alk. paper)
020			_a041568126X (hardback : alk. paper)
020			_a9780415681254 (pbk. : alk. paper)
020			_a0415681251 (pbk. : alk. paper)
020			_a9780203119549 (e-book)
020			_a0203119541 (e-book)
035			_a(OCoLC)ocn746838425
040			_aDLC _beng _cDLC _dYDX _dBTCTA _dYDXCP _dCDX _dUKMGB _dDLC
042			_apcc
082	0	0	_a302.23 _223
084			_a302.23 _bMCD-M
100	1		_aMcDougall, Julian.
245	1	0	_aMedia studies : _h[Book] : _bthe basics / _cJulian McDougall.
260			_aNew York, NY : _aNew York, NY : _bRoutledge, _c2012.
300			_a211 p. ; _c20 cm.
490	1		_aThe basics
500			_aSpecial Pakistan Edition.
520			_aThere have been seismic shifts in what constitutes (the) media in recent years with technological advances ushering in whole new categories of producers, consumers and modes of delivery. This has been reflected in the way media is studied with new theories, concepts and practices coming to the fore. Media Studies: The Basics is the ideal guide to this changing landscape and addresses core questions including: Who, or what, is the media? What are the key terms and concepts used in analysing media? Where have been the impacts of the globalization of media? How, and by whom, is media made in the 21st century? Featuring contemporary case studies from around the world, a glossary and suggestions for further reading, this is the ideal introduction to media studies today.
521			_aAll.
650		0	_aMass media.
852			_p50781 _91356.00 _h302.23 MCD-M _vWorld Book Co. _b2nd Floor _dBooks _t1 _q1-New _aJZL-CUI
999			_c66130 _d66130