| 000 | 01132dam a2200313 i 4500 | ||
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| 001 | 0000372496 | ||
| 003 | 0001 | ||
| 008 | 230117s2016 maua b 001|0|eng|d | ||
| 015 |
_aGBB565161 _2bnb |
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| 016 | 7 |
_a017366858 _2Uk |
|
| 020 |
_a9781292093635 (paperback) _cÃÂã57.99 |
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| 020 |
_a1292093633 (pbk.) : _cÃÂã57.99 |
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| 040 |
_aStDuBDS _beng _cStDuBDS _dUk _erda |
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| 042 | _aukblcatcopy | ||
| 082 | 0 | 4 |
_a659.1 _223 |
| 084 |
_a659.1 _bCLO-I _223 |
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| 100 | 1 | 0 |
_aClow, Kenneth E., _eauthor. |
| 245 | 1 | 0 |
_aIntegrated advertising, promotion, and marketing communications _hBook / _cKenneth E. Clow, Donald Baack. |
| 250 | _aSeventh edition, global edition. | ||
| 300 |
_a496 pages : _billustrations ; _c28 cm |
||
| 365 |
_a01 _b15,792.40 |
||
| 500 | _aIncludes endnotes and subject index | ||
| 500 |
_aFormerly CIP. _5Uk |
||
| 521 | _aAll. | ||
| 650 | 0 | _aCommunication in marketing. | |
| 650 | 0 | _aAdvertising. | |
| 700 | 1 | 0 |
_aBaack, Donald, _eauthor. |
| 852 |
_p10001000062815 _915792.40 _vMultiline Books _dBooks |
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| 999 |
_c63466 _d63466 |
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