000			02240dam a2200313Ii 4500
001			0000372446
003			0001
008			230111s2013 gw#a 001 0 eng d
020			_a9783836545242 (hardback)
035			_a(OCoLC)855530793 _z(OCoLC)830109795
040			_aOHX _beng _erda _cOHX _dBDX _dOCLCQ _dJPG _dNYP _dCOO _dSTF _dYDXCP _dMUU _dUVV _dUKMGB _dOCLCO _dDZA
082	0	4	_a741.670904 _223
084			_a741.670904 _bGAM _223
245	0	0	_aGame changers _hBook : _bthe evolution of advertising / _ced. Peter Russell & Senta Slingerland ; [French translation, Aurelie Daniel ; German translation, Jürgen Dubau].
300			_a311 pages : _billustrations (many color) ; _c32 cm.
365			_a01 _b11,843.00
500			_aIntroductions in English, German, and French.
500			_aIncludes indexes.
520			_a"A celebration of "the misfits, the rebels, the troublemakers, the round pegs in the square holes" who have never stopped redefining the business of creative communications, this book marks the 60th birthday of the Cannes Lions Festival of Creativity. From Volkswagen's "Think Small" to the "Nike Fuelband" to Levi's "Laundrette" and Burger King's "Subservient Chicken," this book looks at the history behind some 150 pieces of work to ask how and why those who "Just Do It" did it." -- _cPublisher website.
521			_aAll.
650		0	_aCommercial art _xHistory _y20th century. _0https://id.loc.gov/authorities/subjects/sh2009120748
650		0	_aCommercial art _xHistory _y21st century. _0https://id.loc.gov/authorities/subjects/sh85028912 _0https://id.loc.gov/authorities/subjects/sh2002006168
650		0	_aAdvertising _xHistory. _0https://id.loc.gov/authorities/subjects/sh2009113798
700	1		_aRussell, Peter _c(Creative director) _0https://id.loc.gov/authorities/names/no2014009139
700	1		_aSlingerland, Senta. _0https://id.loc.gov/authorities/names/no2014009145
700	1		_aDaniel, Aurélie. _0https://id.loc.gov/authorities/names/no2016050741
700	1		_aDubau, Jürgen. _0https://id.loc.gov/authorities/names/no2014054064
852			_p10001000062748 _911843.00 _vMultiline Books _dBooks
999			_c63457 _d63457