000			01430dam a2200325 i 4500
001			0000372519
003			0001
008			230118s2018 nyua b 001 0 eng
010			_a2016042101
020			_a9781292222691 (paperback) _q(pbk. ; _qalk. paper)
020			_a1292222697 _q(pbk. ; _qalk. paper)
020			_a9780134484136
020			_a0134484134
035			_a(OCoLC)965780172 _z(OCoLC)1027965169
040			_aDLC _beng _erda _cDLC _dOCLCF _dOCLCO _dOCLCQ _dLTSCA _dAU@ _dZWZ _dCHVBK _dOCLCO _dUKOBU _dDLC _dT9K _dOCLCO _dDEF
042			_apcc
082	0	0	_a659.1 _223
084			_a659.1 _bCLO-I _223
100	1		_aClow, Kenneth E., _eauthor.
245	1	0	_aIntegrated advertising, promotion, and marketing communications _hBook / _cKenneth E. Clow, University of Louisiana at Monroe, Donald Baack, Pittsburg State University.
250			_aEighth edition, global edition.
300			_axx, 488 pages : _bcolor illustrations ; _c27 cm
365			_a01 _b15,792.40
500			_aIncludes endnotes and index
520	8		_aDirected primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.
521			_aAll.
650		0	_aCommunication in marketing.
650		0	_aAdvertising.
852			_p10001000062845 _915792.40 _vMultiline Books _dBooks
999			_c62961 _d62961