000			02695dam a22002415i 4500
001			0000372319
003			0001
008			221222s2017 nyu 000 0 eng
010			_a 2016941842
020			_a9780500420577 (paperback)
040			_aDLC _beng _erda _cDLC
042			_apcc
082			_a741.6
084			_a741.6 _bHEL-T
100	1		_aHeller, Steven.
245	1	0	_aType tells the story _hBook / _cSteven Heller, Gail Anderson
300			_a224 pages : _c37 cm.
365			_a01 _b6,568.09
520			_aType Tells Tales focuses on typography that is integral to the message or story it is expressing. This is type that speaks that is literally the voice of the narrator. And the narrator is the typographer. This can be quite literal, for example when letters come from the mouth of a person or thing, as in a comics balloon. It can be hand lettering, drawn with its own distinctive peculiarities that convey personality and mood. Precedents for contemporary work might be in Apollinaires calligram Il pleut or Kurt Schwitters childrens picture book The Scarecrow, or in Concrete Poetry, Futurist Words in Freedom or Dadaist collage. Seeking out examples in the furthest reaches of graphic design, Steven Heller and Gail Anderson uncover work that reveals how type can be used to render a particular voice or multiple conversations, how letters can be used in various shapes and sizes to create a kind of typographic pantomime, and how type can become both content and illustration as in, for example Paul Rands ROARRRRR. Letters take the shape and form of other things, such as people, faces, animals, cars or planes. There are examples of how typographic blocks, paragraphs, sentences and blurbs can be used to guide the eye through dense information. This exciting, fresh take on typography goes far beyond the letter and word, exploding the boundaries of typographic expression. It will enthral designers and illustrators, wordsmiths and literati: anyone, in short, who loves the medium of the message.Table of ContentsIntroduction - 1. POETICS: Filippo Tommaso Marinetti Hendrik Nicolaas Werkman John Cage Walasse Ting Barrie Tullett Antonius Bui Dylan McDonough Dirk Hagner Agrafka Studio Allen Crawford Bianca Bunsas Herman Inclusus Pedro Antnio Gabriel Anhorn Warren Lehrer - 2. DRAMATICS: Francis Picabia Leo Lionni Robert Massin Warren Lehrer Maira Kalman Molly Leach Stuart Sharpe Jonny Hannah Tom Hingston Peter Blegvad and Andrew Swainson Patrick King - 3
521			_aAll.
650		0	_aGraphic design (Typography)
852			_p10001000062765 _96568.09 _vMultiline Books _dBooks
999			_c62949 _d62949