000 01209nam a22002297a 4500
003 OSt
005 20241217155229.0
008 241217b |||||||| |||| 00| 0 eng d
040 _cRDA
082 _a658.049
_bNUM
100 _aNuman Tanveer
_bCIIT/SP23-RBA-022/LHR
245 _aImpact of Social Media Marketing & Factors Influencing Passionate Desire to Purchase in The Automotive Industry
260 _aCOMSATS University Islamabad, Lahore Campus
_bLibrary Information Services, CUI Lahore
_c2024
300 _a23
_bHard copy is available in the library, please contact library help desk for services
502 _aTo fullfill the requirement of the degree
_bMS
_d2024
_cManagement Sciences
_gCOMSATS University Islamabad, Lahore campus
_oCIIT/SP23-RBA-022/LHR
521 _aFaculty and Students
650 _aMaster of Business Administration
_x Social Media Marketing, Brand Value, Brand Coolness, Brand Image, Brand Prestige, Purchase Decisions
700 _aHaroon Rashid
_dAssistant Professor
852 _alhr
_pLHR TP 9444
_t1
856 _uhttp://repository.cuilahore.edu.pk/xmlui/handle/123456789/4950
_yPlease click to access online resouce through CUI Lahore Repository
942 _2ddc
_cTD
999 _c490425
_d490425