000			02129cam a22003618i 4500
001			21557609
003			OSt
005			20240731095234.0
008			200609s2020 nju 000 0 eng
010			_a 2020020088
020			_a9789811220104 (paperback)
040			_aDLC _beng _erda _cDLC
042			_apcc
082	0	0	_a658.802 _223
100	1		_aWheeler, Scot R, _eauthor.
245	1	0	_aArchitecting experience : _ba conversion science handbook / _cScot R Wheeler.
250			_aSecond Edition.
263			_a2009
264		1	_aUSA : _bWorld Scientific, _c©2020.
300			_aXVII, 271 pages : _c23 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
365			_bPKR 8823.64 _eUSD 35.00
490	0		_aAdvances and opportunities with big data and analytics
500			_aRevised edition of the author's Architecting experience, [2016]
520			_a"This second edition of Architecting Experience offers actionable insights into the practice of conversion science; the methodological application of strategy, measurement and analysis in pursuit of transactions with consumers produced through the design, development and delivery of content, interfaces and experiences. Whether working as a marketer using content to motivate purchase intent, a maker using interfaces as the conduit to connect directly with consumers, or a publisher seeking to sell consumption of the content itself, success requires approaching these efforts with meaningful data and analytics, clearly developed consumer insights and sound consumer engagement strategies. This edition of Architecting Experience develops the reader's ability to understand, develop and apply the data, insights, planning, technical infrastructure and organizational approach required to reach conversion goals through content and experience delivery"-- _cProvided by publisher.
650		0	_aCommunication in marketing.
650		0	_aDigital media.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK _n0
999			_c488173 _d488173