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020 _a9788131719770
040 _aLis cui Abbottabad
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082 _a658.827 KEL
100 _aKeller, Kevin Lane
245 _aStrategic brand management
_bbuilding, measuring, and managing brand equity
250 _a/ 3rd Ed.
260 _bPearson Education India
365 _b440
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700 _akeller Lane Kevin
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