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020 _a0 07 111118 2
040 _aLIS CUI Lahore
_cAACR-II/RDA
082 _22nd
_a658.827 DUN-P
100 _aDuncan, Tom
245 0 _aPrinciples of advertising and IMC
250 _a2nd
260 _aBoston
_bMcGraw Hill
264 _c0
300 _aSoft Binding
_bxxvii 774
365 _b0
_cRs.
546 _aEnglish
852 _pLHR 7703
942 _2lhr
_cLHR 7703
_h1
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