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020 _a81-7554-288-8
040 _aLIS CUI Lahore
_cAACR-II/RDA
082 _24th
_a658.802 SMI-M
100 _aSmith P R
245 0 _aMarketing Communications
_bIntegrated Approach
250 _a4th
260 _aNew Delhi
_bKogan Page
264 _c0
300 _aSoft Binding
_b 696
365 _b2007
_cRs.
546 _aEnglish
650 _xMarketing, Communications
852 _pLHR 3529
942 _2lhr
_cLHR 3529
_h1
999 _c455897
_d455897