000 | 00817nam a2200217Ia 4500 | ||
---|---|---|---|
001 | 0000357514 | ||
003 | 0006 | ||
008 | 220228s9999||||xx |||||||||||||| ||eng|| | ||
020 | _a9781259548147 | ||
082 | _a659.1 | ||
084 |
_a659.1 _bBEL-A |
||
100 | _aBelch, George E | ||
245 | 0 |
_aAdvertising And Promotion _hBook _bAn Integrated Marketing Communications Perspective _cBelch, Belch Michael A. |
|
260 |
_aNew York : _bMcGraw Hill, _c2018 |
||
300 | _axli, 764 p. : | ||
521 | _aAll. | ||
546 | _aEnglish | ||
650 | _aManagement Science-Advertising | ||
700 | _aBelch, Michael A | ||
852 |
_p10006000011068 _90.00 _h659.1 BEL-A 11068 _vGifted by CUI _dText Book _t1 _q1-New _oBill # dated 17/03/21 _aVehari Campus |
||
999 |
_c387275 _d387275 |