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020 _a9788131719770
082 _a658.827
084 _a658.827
_bKEL
100 _aKeller, Kevin Lane
245 0 _aStrategic brand managemnet
_h[Book]
_bbuilding, management, and managing brand equity
_cKevin Lane Keller.
250 _a3rd Ed.
260 _bPearson Education New Delhi
521 _aAll.
650 _aBrand Name Products--Management
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