000 01031cam a22002894a 4500
001 11944823
005 20231110120656.0
008 000317s2001 njua b 001 0 eng
010 _a 00035959
020 _a0130173924
040 _aDLC
_cDLC
_dDLC
042 _apcc
050 0 0 _aHF5415.122
_b.L68 2001
082 0 0 _a658.8 LOV
_221
_b24413
100 1 _aLovelock, Christopher H.
245 1 0 _aServices marketing :
_bpeople, technology, strategy /
_cChristopher H. Lovelock.
250 _a4th ed.
260 _aUpper Saddle River, NJ :
_bPrentice Hall,
_cc2001.
300 _axvii, 717 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references and index.
650 0 _aProfessions
_xMarketing.
650 0 _aService industries
_xMarketing.
852 _p10004000024413
906 _a7
_bcbc
_corignew
_d1
_eocip
_f20
_gy-gencatlg
942 _2ddc
_cBK
_eFourth Edition
_n0
999 _c357780
_d357780