000 | 01031cam a22002894a 4500 | ||
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001 | 11944823 | ||
005 | 20231110120656.0 | ||
008 | 000317s2001 njua b 001 0 eng | ||
010 | _a 00035959 | ||
020 | _a0130173924 | ||
040 |
_aDLC _cDLC _dDLC |
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042 | _apcc | ||
050 | 0 | 0 |
_aHF5415.122 _b.L68 2001 |
082 | 0 | 0 |
_a658.8 LOV _221 _b24413 |
100 | 1 | _aLovelock, Christopher H. | |
245 | 1 | 0 |
_aServices marketing : _bpeople, technology, strategy / _cChristopher H. Lovelock. |
250 | _a4th ed. | ||
260 |
_aUpper Saddle River, NJ : _bPrentice Hall, _cc2001. |
||
300 |
_axvii, 717 p. : _bill. ; _c24 cm. |
||
504 | _aIncludes bibliographical references and index. | ||
650 | 0 |
_aProfessions _xMarketing. |
|
650 | 0 |
_aService industries _xMarketing. |
|
852 | _p10004000024413 | ||
906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
||
942 |
_2ddc _cBK _eFourth Edition _n0 |
||
999 |
_c357780 _d357780 |