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| 001 | 12758090 | ||
| 005 | 20231110110411.0 | ||
| 008 | 020427s2003 enka b 001 0 eng | ||
| 010 | _a 2002070854 | ||
| 020 | _a0273643789 (pbk.) | ||
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_aDLC _cDLC _dDLC |
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_aHF5415.55 _b.H65 2003 |
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_a658.8 HOL _221 _b24405 |
| 100 | 1 | _aHollensen, Svend. | |
| 245 | 1 | 0 |
_aMarketing management : _ba relationship approach / _cSvend Hollensen. |
| 260 |
_aHarlow, England ; _aNew York : _bFinancial Times/Prentice Hall, _c2003. |
||
| 300 |
_axxvi, 787 p. : _bill. ; _c25 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aRelationship marketing. | |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aRelationship marketing _vCase studies. |
|
| 852 | _p10004000024405 | ||
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