000 01090cam a22003014a 4500
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008 010402s2002 njua b 001 0 eng
010 _a 2001035072
020 _a0130404675
040 _aDLC
_cDLC
_dDLC
042 _apcc
043 _an-us---
050 0 0 _aHD9981.5
_b.L68 2002
082 0 0 _a658.8 LOV
_221
_b24400
100 1 _aLovelock, Christopher H.
245 1 0 _aPrinciples of service marketing and management /
_cChristopher Lovelock, Lauren Wright.
250 _a2nd ed.
260 _aUpper Saddle River, N.J. :
_bPrentice Hall,
_cc2002.
300 _axix, 436 p. :
_bill. (some col.) ;
_c26 cm.
504 _aIncludes bibliographical references and index.
650 0 _aService industries
_zUnited States
_xMarketing.
650 0 _aService industries
_zUnited States
_xManagement.
700 1 _aWright, Lauren.
906 _a7
_bcbc
_corignew
_d1
_eocip
_f20
_gy-gencatlg
942 _2ddc
_cBK
_n0
999 _c357769
_d357769