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020 _a0072866144
084 _a659.1
_bBEL
100 _aBelch, G.E
245 0 _aAdvertising and Promotion
_h[Book]
_b An Integrated Communications Perspective.
250 _a6th
260 _aBoston
_bMc Graw Hill
_c2004
300 _eCD
521 _aAll.
650 _aAdvertising and Promotion : An Integrated Communications Perspective
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