000 00935dam a22002654a 4500
001 0000050028
003 0001
008 010314s2001 nyu b 001 0 eng
020 _a007137437X (alk. paper)
020 _a9780071374378
040 _aDLC
_cDLC
_dDLC
042 _apcc
082 0 0 _a658.84
_221
084 _a658.84
_bNEW-W
100 1 _aNewell, Frederick,
_d1926-
245 1 0 _aWireless rules
_h[Book] :
_bnew marketing strategies for customer relationship management anytime, anywhere /
_cFrederick Newell and Katherine Newell Lemon.
260 _aNew York :
_bMcGraw-Hill,
_cc2001.
300 _axxii, 330 p. ;
_c24 cm.
504 _aIncludes bibliographical references and index.
521 _aAll.
650 0 _aMarketing.
650 0 _aInternet marketing.
700 _aLemon, Katherine N.
_q(Katherine Newell)
852 _p40807
_90.00
_dBooks
999 _c27594
_d27594