000			01400nam a2200277Ia 4500
001			0000235497
003			0004
008			181108s2011||||xx#|||||||||||||| ||eng||
020			_a9788131755310
084			_a658.8 _bKER
100			_aKerin, Roger A.
245		0	_aStrategic Marketing Problems _h[Book] _b Cases and Comments.
250			_a12th
260			_aIndia _bPearson _c2011
365			_a01 _b0.00
500			_aInclude Index
520			_aSalient Features This text uses a unique and effective approach, balancing both theory and practice in order to help students develop decision-making skills The book has 43 Cases, Including 10 New and 7 Revised Cases. The new chapter on Global Marketing covers topics such as the decision to go global, identifying global marketing opportunities, and entering and competing in foreign markets.
521			_aAll
650			_aStrategic Marketing Problems: Cases and Comments
650		0	_aManagement Science
700			_aPeterson, Robert A.
852			_p10004000019407 _90.00 _dBooks
852			_p10004000019787 _90.00 _dBooks
852			_p10004000020794 _90.00 _dBooks
852			_p10004000023188 _90.00 _dBooks
999			_c272656 _d272656