000			01244nam a2200253Ia 4500
001			0000236213
003			0004
008			181108s2000||||xx#|||||||||||||| ||eng||
020			_a9788131703823
084			_a659.1 _bJEF
100			_aJefkins, Frank
245		0	_aAdvertising _h[Book].
250			_a4th
260			_aIndia _bPearson _c2000
365			_a01 _b0.00
500			_aInclude Index
520			_aContains chapters on writing copy, designing advertisements, the advertising department and corporate identity Includes a greatly expanded directory of contacts in the advertising industry Covers, and is recommended for the LCCI Third Level Certificate and CAM Certificate in Communications, valuable also for CIM and HNC/D students Contains updated material on advertising departments, TV franchises, radio stations, codes of practice, sponsorship, corporate video and satellite broadcasting.
521			_aAll
650			_aAdvertising
650		0	_aManagement Science
700			_aYadin, Daniel
852			_p10004000020515 _90.00 _dBooks
852			_p10004000023096 _90.00 _dBooks
999			_c272645 _d272645