| 000 | 01013cam a2200289Ii 4500 | ||
|---|---|---|---|
| 001 | 0000303059 | ||
| 003 | 0005 | ||
| 008 | 191217t20162016ii#a b 001 0 eng c | ||
| 020 | _a9789332557185 | ||
| 020 | _a9332557187 | ||
| 035 |
_a(OCoLC)981761211 _z(OCoLC)992505767 |
||
| 040 |
_aRCE _beng _erda _cRCE _dOCLCF _dYDX |
||
| 082 | _a658.8 | ||
| 084 |
_a658.8 _bKOT-M |
||
| 100 | 1 |
_aKotler, Philip. _0http://id.loc.gov/authorities/names/n79105772 |
|
| 245 | 1 | 0 |
_aMarketing management _h[Book] / _cPhilip Kotler and Kevin Lane Keller |
| 250 | _aFifteen edition. | ||
| 300 |
_axxvi, 756 pages, 118 (various paging) : _bcolor illustrations ; _c25 cm. |
||
| 365 |
_a01 _b0.00 |
||
| 500 | _aIncludes appendix and glossary. | ||
| 521 | _aAll. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 | _aBrand management. | |
| 650 | 0 | _aManagement science. | |
| 700 | 1 | _aKeller, Kevin Lane. | |
| 852 |
_pATK 10678 _90.00 _dReference |
||
| 999 |
_c267503 _d267503 |
||