000 00911cam a22002778i 4500
001 0000298463
003 0005
008 191127s2018 enk ob 001 0 eng
010 _a 2018004497
020 _a9780749482169
020 _z9780749482169 (alk. paper)
040 _aDLC
_beng
_erda
_cDLC
042 _apcc
082 0 0 _a658.8
_223
084 _a658.8
_bGRI-M
100 1 _aGrigsby, Mike,
_eauthor.
245 1 0 _aMarketing analytics
_h[Book] :
_ba practical guide to improving consumer insights using data techniques
_cMike Grigsby.
250 _aSecond edition.
300 _axiv, 217 Pages :
_c23 cm.
365 _a01
_b0.00
500 _aIncludes glossary, bibliography and index.
521 _aAll.
650 0 _aMarketing research.
650 0 _aManagement science
852 _pATK 10677
_90.00
_dBooks
999 _c267492
_d267492