000			02949dam a2200337 a 4500
001			0000040982
003			0001
008			080721s2009 nyu b 001 0 eng
020			_a0230612431
020			_a9780230612433
035			_a(OCoLC)ocn228360266
040			_aDLC _cDLC _dBTCTA _dBAKER _dYDXCP _dC#P _dBWX _dCDX _dVP@ _dNSB _dKEC _dDLC
041	1		_aeng _hger
082	0	0	_a330 _222
084			_a330 _bHAR-E
100	1		_aHäring, Norbert.
240	1	0	_aÖkonomie 2.0. _lEnglish
245	1	0	_aEconomics 2.0 _h[Book] : _bwhat the best minds in economics can teach you about business and life / _cNorbert Häring and Olaf Storbeck.
250			_a1st ed.
260			_aNew York, NY : _bPalgrave Macmillan, _c2009.
300			_axvi, 240 p. ; _c22 cm.
365			_a01 _b2,455.90
504			_aIncludes bibliographical references and index.
505	0		_aFrom dogma to data: an introduction by Axel Ockenfels -- Man: an economic animal? -- The pursuit of happiness -- The enigma of the labor market -- The almost-forgotten small difference -- It's all about culture -- Economics by scales and measures -- The logic of globalization -- Financial markets: totally efficient or totally crazy? -- Subprime surprises: or, the anatomy of the financial crisis -- Managers are people, too -- The high art of buying and selling -- The athlete as a guinea pig: or, why economists love sports -- In the dark recesses of the market economy -- A final warning.
520			_aEconomists can help shape monetary policy, global policy and even how much you pay for a new pair of shoes. For example, do you know who benefits the most from globalization? How do fitness studios and providers of Internet access earn most of their money?: from the laziness and irrationality of their customers. This book features contributions from top thinkers in the economic field from around the world, such as Philippe Aghion, Paul Krugman, Daniel Gros, and George Lowenstein. It also includes chapters on: Financial Markets: Are They Completely Efficient or Totally Nuts (rational vs. emotional), and The Art of Selling: How marketers use consumer decision making data to sell us products we don't need. This text makes an impressive case for the argument that economics is not a dry science and that economics principles impact much of our day to day life. Completely without formulas and theoretical ballast, the authors present current findings of prominent economists and expand the economic knowledge of their readers. They manage to make complex relationships clear.
521			_aAll.
650		0	_aEconomics _xPsychological aspects.
700	1		_aStorbeck, Olaf.
776	0	8	_iOnline version: _aHäring, Norbert. _sÖkonomie 2.0. English. _tEconomics 2.0. _b1st ed. _dNew York, NY : Palgrave Macmillan, 2009 _w(OCoLC)643950386
852			_p35973 _92455.90 _vPak American Commercial (Pvt.) Ltd. _dBooks
999			_c24137 _d24137