000 02672dam a2200397 i 4500
001 0000071759
003 0001
008 170516s2013 nyua b 001 0 eng
010 _a 2013024417
020 _z9780465003945 (ebook)
020 _a9780465050659 (paperback)
020 _a9780465003945 (ebook)
040 _aDLC
_beng
_cDLC
_erda
_dDLC
042 _apcc
082 0 0 _a745.20019
_223
084 _a745.20019
_bNOR-D
_2bisacsh
100 1 _aNorman, Donald A.
240 1 0 _aPsychology of everyday things
245 1 4 _aThe design of everyday things /
_h[Book]
_cDon Norman.
250 _aRevised and expanded edition.
264 1 _aNew York, New York :
_bBasic Books,
_c2013.
300 _axviii, 347 pages :
_billustrations ;
_c21 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
365 _a01
_b0.00
504 _aIncludes bibliographical references (pages 321-330) and index.
520 _a"Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious-even liberating-book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. In this entertaining and insightful analysis, cognitive scientist Don Norman hails excellence of design as the most important key to regaining the competitive edge in influencing consumer behavior. Now fully expanded and updated, with a new introduction by the author, The Design of Everyday Things is a powerful primer on how-and why-some products satisfy customers while others only frustrate them. "--
_cProvided by publisher.
521 _aAll
650 0 _aIndustrial design
_xPsychological aspects.
650 0 _aHuman engineering.
650 7 _aBusiness & Economics/--Industries --Retailing.
650 7 _aPsychology / Applied Psychology.
650 7 _aDESIGN / Product.
_2bisacsh
852 _p55744
_91677.39
_vGrace Book Peshawar
_dBooks
999 _c21720
_d21720