000 01233dam a22003258a 4500
001 0000065015
003 0001
008 141014s2012 nyu 001 0 eng|d
015 _aGBB214454
_2bnb
020 _a9780071086967 (pbk.) :
020 _a007108696X (pbk.) :
040 _aStDuBDS
_beng
_cStDuBDS
082 0 4 _a658.8
_223
084 _a658.8
_bZEI-S
100 1 _aZeithaml, Valarie A.
245 1 0 _aServices marketing :
_h[Book] :
_bintegrating customer focus across the firm /
_cZeithaml, Valarie A.
250 _a6th ed. /
_bValarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
260 _aLondon :
_bMcGraw-Hill [distributor],
_aLondon :
_bMcGraw-Hill [distributor],
_c2012.
263 _a201205
300 _a1 v. ;
_c21 cm.
365 _a01
_b0.00
500 _aPrevious ed.: Boston, Mass.; London: McGraw-Hill, 2009.
504 _aIncludes bibliographical references and index.
521 _aAll.
650 0 _aService industries
_xMarketing.
650 0 _aCustomer services.
700 1 _aBitner, Mary Jo.
700 1 _aGremler, Dwayne D.
852 _p48643
_95117.60
_vParadise Books International
_dBooks
999 _c20012
_d20012