000 | 01233dam a22003258a 4500 | ||
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001 | 0000065015 | ||
003 | 0001 | ||
008 | 141014s2012 nyu 001 0 eng|d | ||
015 |
_aGBB214454 _2bnb |
||
020 | _a9780071086967 (pbk.) : | ||
020 | _a007108696X (pbk.) : | ||
040 |
_aStDuBDS _beng _cStDuBDS |
||
082 | 0 | 4 |
_a658.8 _223 |
084 |
_a658.8 _bZEI-S |
||
100 | 1 | _aZeithaml, Valarie A. | |
245 | 1 | 0 |
_aServices marketing : _h[Book] : _bintegrating customer focus across the firm / _cZeithaml, Valarie A. |
250 |
_a6th ed. / _bValarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. |
||
260 |
_aLondon : _bMcGraw-Hill [distributor], _aLondon : _bMcGraw-Hill [distributor], _c2012. |
||
263 | _a201205 | ||
300 |
_a1 v. ; _c21 cm. |
||
365 |
_a01 _b0.00 |
||
500 | _aPrevious ed.: Boston, Mass.; London: McGraw-Hill, 2009. | ||
504 | _aIncludes bibliographical references and index. | ||
521 | _aAll. | ||
650 | 0 |
_aService industries _xMarketing. |
|
650 | 0 | _aCustomer services. | |
700 | 1 | _aBitner, Mary Jo. | |
700 | 1 | _aGremler, Dwayne D. | |
852 |
_p48643 _95117.60 _vParadise Books International _dBooks |
||
999 |
_c20012 _d20012 |