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003 0001
008 020823s2003 njua b 000 0 eng
020 _a8129702231
040 _aDLC
_beng
_cDLC
_dDLC
_cDLC
_dCaOONL
042 _apcc
082 0 0 _a658.4012
_221
084 _a658.4012
_bDAV-S
100 1 _aDavid, Fred R.
245 1 0 _aStrategic management
_h[Book] :
_bconcepts & cases /
_cFred R. David.
250 _aNinth edition.
260 _aNew Delhi :
_bPearson Education (Sigapore),
_cc2003.
300 _axxxii, 461 pages :
_billustrations ;
_c26 cm.
365 _a01
_b0.00
520 _aDesigned in functional four-color, this book offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter—globalization, the natural environment, and e-commerce. Forty-one Experiential exercises, and 41 cases are included. Coverage includes developing a mission statement, performing an external audit, conducting an internal assessment, and formulating, implementing, and evaluating strategies, as well as global issues and concerns. For anyone interested in the fields of Strategic Management, Strategy, and Business Policy.
521 _aAll
650 0 _aStrategic planning
_vCase studies.
650 0 _aStrategic management.
852 _p11439
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