000			01534cam a22002894a 4500
001			0000054893
003			0001
008			010926s2002 ilua b 001 0 eng
020			_a0658001442 (hardback)
020			_a9780658001444 (hardback)
040			_aDLC _cDLC _dDLC
042			_apcc
082	0	0	_a658.812 _221
084			_a658.812 _bNAY-C
100	1		_aNaylor, Mary.
245	1	0	_aCustomer chemistry _h[Book] : _bhow to keep the customers you want-- and say "good-bye" to the ones you don't / _cMary Naylor and Susan Greco.
260			_aChicago : _bMcGraw-Hill, _cc2002.
300			_axvii, 234 p. : _bill. ; _c24 cm.
365			_a01 _b0.00
500			_aInclude index.
520			_aThis volume shows readers how to reap more business from fewer customers by following Mary Naylor's approach to customer-relationship management and marketing (customer chemistry). Naylor realized that cultivating relationships only with her company's best customers - the ones that were satisfied, kept coming back, referred more business her way and had the highest profit margins - would save her tons of marketing dollars. By following this somewhat ruthless selective sales and marketing strategy, Naylor was able to turn her business completely around and it is now prospering.
521			_aAll.
650		0	_aConsumer satisfaction.
650		0	_aMarketing.
700			_aGreco, Susan.
852			_p19020 _9995.00 _h658.812 NAY-C _b2nd Floor _dBooks _t1 _q2-Good _aJZL-CUI
999			_c187588 _d187588