000 | 00892pam a22002654a 4500 | ||
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001 | 0000037585 | ||
003 | 0001 | ||
008 | 031224s2004 enk 000 0 eng | ||
020 | _a0749443235 | ||
040 |
_aDLC _cDLC _dOCoLC |
||
042 | _apcc | ||
082 | 0 | 0 |
_a658.8 27 01 _222 |
084 |
_a658.8 27 01 _bBRA-P |
||
100 | 1 |
_aBraun, Thom, _d1953- |
|
245 | 1 | 4 |
_aThe philosophy of branding _h[Book] : _bgreat philosophers think brands / _cThom Braun. |
260 |
_aLondon : _bSterling, VA : _bKogan Page, _c2004. |
||
300 |
_a192 p. ; _c19 cm. |
||
365 |
_a01 _b369.00 |
||
500 | _aIndian reprint original ISBN 0749441933 | ||
521 | _aAll. | ||
650 | 0 |
_aBrand name products _xPhilosophy. |
|
650 | 0 |
_aBusiness names _xPhilosophy. |
|
650 | 0 |
_aProduct management _xPhilosophy. |
|
852 |
_p25303 _9369.00 _h658.8 27 01 BRA-P _vSaeed Book Bank _b2nd Floor _dBooks _t1 _q2-Good _aJZL-CUI |
||
999 |
_c185563 _d185563 |