| 000 | 00925cam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | 0000036498 | ||
| 003 | 0001 | ||
| 008 | 030203s2004 njua b 001 0 eng | ||
| 020 | _a8120321561 | ||
| 040 |
_aDLC _cDLC |
||
| 082 | 0 | 0 |
_a659.1 _221 |
| 084 |
_a659.1 _bCLO-I |
||
| 100 | 1 | _aClow, Kenneth E. | |
| 245 | 1 | 0 |
_aIntegrated advertising, promotion & marketing communications _h[Book] / _cKenneth E. Clow, Donald Baack. |
| 250 | _a2nd ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPearson Prentice Hall, _cc2004. |
||
| 300 |
_axxvii, 538 p. : _bill. ; _c28 cm. |
||
| 500 | _a0131405462 (original ISBN) Indian edition | ||
| 521 | _aAll. | ||
| 650 | 0 | _aCommunication in marketing. | |
| 650 | 0 | _aAdvertising. | |
| 700 | 1 | _aBaack, Donald. | |
| 852 |
_p8991 _90.00 _h659.1 CLO-I _b2nd Floor _dBooks _t1 _q1-New _aJZL-CUI |
||
| 852 |
_p8514 _90.00 _h659.1 CLO-I _b2nd Floor _dBooks _t2 _q1-New _aJZL-CUI |
||
| 999 |
_c185458 _d185458 |
||