| 000 | 00942 am a22002897a 4500 | ||
|---|---|---|---|
| 001 | 0000055545 | ||
| 003 | 0001 | ||
| 008 | 930920s1993 enk | 001 | eng | ||
| 015 |
_aGB9348313 _2bnb |
||
| 020 | _a0077077288 (pbk) : | ||
| 020 | _a0071134476 | ||
| 040 |
_aUk _cUk |
||
| 082 | 0 | 4 |
_a658.8 _220 |
| 084 |
_a658.8 _bLAN-E |
||
| 100 | 1 |
_aLancaster, Geoffrey, _d1938- |
|
| 245 | 1 | 0 |
_aEssentials of marketing _h[Book] : _btext and cases / _cGeoffrey Lancaster, Lester Massingham. |
| 250 | _a2nd ed. | ||
| 260 |
_aLondon : _bMcGraw-Hill, _cc1993. |
||
| 300 | _a496p. | ||
| 500 | _aPrevious ed.: 1988. Index includes. | ||
| 521 | _aAll. | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 |
_aMarketing _xCase studies. |
|
| 700 | _aMassingham, Lester. | ||
| 852 |
_p26557 _90.00 _h658.8 LAN-E _b2nd Floor _dBooks _t1 _q1-New _aJZL-CUI |
||
| 852 |
_p6988 _90.00 _h658.8 LAN-E _b2nd Floor _dBooks _t2 _q1-New _aJZL-CUI |
||
| 999 |
_c181890 _d181890 |
||