| 000 | 01605pam a22003734a 4500 | ||
|---|---|---|---|
| 001 | 0000037891 | ||
| 003 | 0001 | ||
| 008 | 020308s2003 maua b 001 0 eng | ||
| 020 | _a9780072471427 | ||
| 020 | _a0072471425 (alk. paper) | ||
| 020 | _a0071199144 (international ed.: alk. paper) | ||
| 020 | _a9780071199148 | ||
| 040 |
_aDLC _beng _cDLC _dDLC _cDLC _dCaOONL |
||
| 042 | _apcc | ||
| 082 | 0 | 0 |
_a658.8 _221 |
| 084 |
_a658.8 _bZEI-S |
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| 100 | 1 | _aZeithaml, Valarie A. | |
| 245 | 1 | 0 |
_aServices marketing _h[Book] : _bintegrating customer focus across the firm / _cValarie A. Zeithaml, Mary Jo Bitner. |
| 250 | _a3rd ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill/Irwin, _cc2003. |
||
| 300 |
_axx, 668 p. : _bill. ; _c26 cm. |
||
| 365 |
_a01 _b2,551.00 |
||
| 500 | _aIndex includes. | ||
| 521 | _aAll. | ||
| 650 | 0 |
_aService industries _xMarketing. |
|
| 650 | 0 | _aCustomer services. | |
| 650 | 0 | _aMarketing. | |
| 700 | _aBitner, Mary Jo. | ||
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