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040 _aUKM
_cDLC
_dUKM
_dMIA
_dGZQ
_dDAY
042 _alccopycat
082 0 0 _a658.802
_221
084 _a658.802
_bBER-M
100 1 _aBerry, Michael J. A.
245 1 0 _aMastering data mining
_h[Book] :
_bthe art and science of customer relationship management /
_cMichael J. A. Berry, Gordon Linoff.
260 _aNew Delhi :
_bJohn Wiley (India),
_cc2000.
300 _axviii, 494 p. :
_bill. ;
_c24 cm.
365 _a01
_b609.43
500 _aRev. ed. of: Data mining techniques : for marketing, sales, and customer support / Michael J.A. Berry, Gordon Linoff. c1997.
521 _aAll.
650 0 _aMarketing
_xData processing.
650 0 _aData mining.
650 0 _aBusiness enterprises
_xComputer networks
_xManagement.
700 1 _aLinoff, Gordon.
700 1 _aBerry, Michael J. A.
_tData mining techniques.
852 _p33293
_9609.43
_h658.802 BER-M
_vStar Books
_b2nd Floor
_dBooks
_t1
_q2-Good
_aJZL-CUI
999 _c181017
_d181017