000			01552cam a2200289 a 4500
001			0000063636
003			0001
008			140402s2013 nyua b 001 0 eng
020			_a9788126540716
082	0	0	_a658.4012 _220
084			_a658.4012 _bECO
100	1		_d1955-
245	0	4	_aThe economics of strategy _h[Book] / _cDavid Besanko et.al..
250			_a6th ed.
260			_aIndia : _bJohn Wiley India, _c2013.
300			_axx, 534 p : _bill. (some col.) ; _c25 cm.
520			_aA key goal of the 6th edition is to reaffirm the premise that economic principles endure by using the same economic principles to understand the success of businesses in the new economy. The book uses these principles to highlight, through example boxes, the successes and failures of Facebook and MySpace, Google and Yahoo, Groupon, Kick starter and many other "new" businesses. The sixth edition reverts to the structure of editions 1-4. There is an economics primer plus four parts covering the Boundaries of the Firm, Markets, Positioning and Internal Organization.
650			_aStrategic planning _xEconomic aspects.
650			_aManagerial economics.
700			_aDranove, David.
700	1		_aShanley, Mark
700	1		_aSchaefer, Scott.
852			_p47135 _9981.98 _h658.4012 ECO _b2nd Floor _dBooks _t1 _q2-Good _aJZL-CUI
521			_aAll.
650		0	_aVHDL (Computer hardware description language)
852			_p8611 _90.00 _h621.392 BHA-V _bGround Floor _dBooks _t1 _q2-Good _aJZL-CUI
999			_c180372 _d180372