000			01816nam#a2200301#a#4500
001			0000048301
003			0001
008			120131s2004 ##############000#0#eng#d
020			_a007710708x (paperback)
020			_a007710708 (paperback)
020			_a9780077107086 (paperback)
082			_a658.8
084			_a658.8 _bJOB-P
100			_aJobber, David.
245	1	0	_aPrinciples and practice of marketing / _h[Book] / _cDavid Jobber.
250			_aFourth edition.
260			_aLondon : _bThe McGraw Hill Companies, _c?2004.
300			_axxxiv, 942 pages : _c26 cm.
365			_a01 _b0.00
520			_aPrinciples and Practice of Marketing 4th edition is the essential text for all marketing students. With its established authority and reputation, the new edition of this flagship textbook maintains its position as the discerning choice for introductory marketing modules at undergraduate or MBA level. The fourth edition leads the field of marketing textbooks with new coverage on emerging topics led by contemporary practice and informed by recent research. This thorough revision also offers lecturers and students a range of exciting new cases, vignettes and adverts, a variety of new Internet Exercises, Ethical Dilemas and Chapter Reviews and a complete package of extra resources online.
521			_aAll
650		0	_aMarketing.
650		0	_aMarketing management.
852			_p26540 _90.00 _dBooks
852			_p26541 _90.00 _dBooks
852			_p26628 _90.00 _dBooks
852			_p10001000026629 _90.00 _dBooks
999			_c174519 _d174519