| 000 | 00989pam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | 0000059427 | ||
| 003 | 0001 | ||
| 008 | 060718s2008 xxua b 001 0 eng | ||
| 020 | _a0071101098 | ||
| 020 | _a9780071101097 | ||
| 082 | 0 | 4 |
_a658.802 _222 |
| 084 |
_a658.802 _bMUL-M |
||
| 100 | 1 | _aMullins, John W. | |
| 245 | 1 | 0 |
_aMarketing management _h[Book] : _ba strategic decision-making approach / _cJohn W. Mullins, Orvillle C. Walker and Harper W. Boyd. |
| 250 |
_a6th ed., international ed. / _bJohn W. Mullins, Orville c. Walker Jr, Harper W. Boyd, Jr. |
||
| 260 |
_aBoston : _bMcGraw-Hill, _cc2008. |
||
| 300 |
_axix, 533 p. : _bill. ; _c26 cm. |
||
| 500 | _aPrevious ed.: 2005. | ||
| 500 |
_aFormerly CIP. _5Uk |
||
| 521 | _aAll. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 |
_aMullins, John W. _q(John Walker) |
|
| 700 | 1 | _aWalker, Orville C. | |
| 700 | 1 | _aBoyd, Harper W. | |
| 852 |
_p26561 _90.00 _dBooks |
||
| 999 |
_c173115 _d173115 |
||