| 000 | 01040cam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | 0000055082 | ||
| 003 | 0001 | ||
| 008 | 970121s1997 nyua b 001 0 eng | ||
| 020 | _a0786308222 | ||
| 035 | _a.b4593325x | ||
| 040 |
_aDLC _cDLC _dC#P |
||
| 082 | 0 | 0 |
_a658.8 27 _221 |
| 084 |
_a658.827 _bDUN-D |
||
| 100 | 1 |
_aDuncan, Tom _q(Thomas R.) |
|
| 245 | 1 | 0 |
_aDriving brand value _h[Book] : _busing integrated marketing to manage profitable stakeholder relationships / _cTom Duncan, Sandra Moriarty. |
| 260 |
_aNew York : _bMcGraw-Hill, _cc1997. |
||
| 300 |
_axix, 284 p. : _bill. ; _c24 cm. |
||
| 365 |
_a01 _b3,184.99 |
||
| 500 | _aIndex includes. | ||
| 521 | _aAll. | ||
| 650 | 0 |
_aBrand name products _xMarketing _xManagement. |
|
| 650 | 0 |
_aBrand name products _xMarketing _xManagement _xCase studies. |
|
| 650 | 0 |
_aCorporate image _xCase studies. |
|
| 700 | 1 |
_aMoriarty, Sandra E. _q(Sandra Ernst) |
|
| 852 |
_p29616 _93184.99 _vPak American Commercial (Pvt.) Ltd. _dBooks |
||
| 999 |
_c171001 _d171001 |
||