| 000 | 00972cam a22003014a 4500 | ||
|---|---|---|---|
| 001 | 0000062061 | ||
| 003 | 0001 | ||
| 008 | 050428s2005 enka b 001 0 eng | ||
| 020 | _a9780199274895 | ||
| 020 | _a0199274894 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 042 | _apcc | ||
| 082 | 0 | 0 |
_a659.1 _222 |
| 084 |
_a659.1 _bPER-S |
||
| 100 | 1 | _aPercy, Larry. | |
| 245 | 1 | 0 |
_aStrategic advertising management _h[Book] / _cLarry Percy, Richard Elliott. |
| 250 | _a2nd ed. | ||
| 260 |
_aOxford ; _aNew York, N.Y. : _bOxford University Press, _cc2005. |
||
| 300 |
_axviii, 335 p., 10 p. of col. plates : _bill. ; _c25 cm. |
||
| 365 |
_a01 _b3,552.86 |
||
| 521 | _aAll. | ||
| 650 | 0 | _aSales promotion. | |
| 650 | 0 |
_aAdvertising _xManagement. |
|
| 650 | 0 | _aStrategic planning. | |
| 650 | 0 | _aCommunication in marketing. | |
| 700 | 1 | _aElliott, Richard. | |
| 852 |
_p27719 _93552.86 _vNew Public Books Pvt. Ltd. _dBooks |
||
| 999 |
_c170475 _d170475 |
||