| 000 | 00878cam a22002654a 4500 | ||
|---|---|---|---|
| 001 | 0000036423 | ||
| 003 | 0001 | ||
| 008 | 030908s2004 maua 001 0 eng | ||
| 020 | _a0072537728 (alk. paper) | ||
| 020 | _a0071214259 (international : alk. paper) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 042 | _apcc | ||
| 082 | 0 | 0 |
_a659.1 _222 |
| 084 |
_a659.1 _bARE-C |
||
| 100 | 1 | _aArens, William F. | |
| 245 | 1 | 0 |
_aContemporary advertising _h[Book] / _cWilliam F. Arens. |
| 250 | _a9th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill/Irwin, _cc2004. |
||
| 300 |
_axlii, 617, [62] p. : _bill. (some col.) ; _c28 cm. + _e1 CD-ROM (4 3/4 in.). |
||
| 440 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
| 500 | _aIncludes index. | ||
| 521 | _aAll. | ||
| 650 | 0 | _aAdvertising. | |
| 852 |
_p12683 _92030.55 _vPak Book Corporation _dBooks |
||
| 999 |
_c169674 _d169674 |
||