| 000 | 01073cam a22003014a 4500 | ||
|---|---|---|---|
| 001 | 0000055760 | ||
| 003 | 0001 | ||
| 008 | 060703s2008 nyua b 001 0 eng | ||
| 020 | _a0073529826 (alk. paper) | ||
| 020 | _a9780073529820 (alk. paper) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 042 | _apcc | ||
| 082 | 0 | 0 |
_a658.8 1 _222 |
| 084 |
_a658.81 _bMUL-M |
||
| 100 | 1 |
_aMullins, John W. _q(John Walker) |
|
| 245 | 1 | 0 |
_aMarketing management _h[Book] : _ba strategic decision-making approach / _cJohn W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr. |
| 250 | _a6th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill, _cc2008. |
||
| 300 |
_axxii, 533 p. : _bill. ; _c26 cm. |
||
| 365 |
_a01 _b900.00 |
||
| 490 | 0 | _aMcgraw-Hill/Irwin series in marketing | |
| 500 | _aPrevious ed. entered under title. | ||
| 521 | _aAll. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | _aWalker, Orville C. | ||
| 700 | 1 |
_aBoyd, Harper W., _c(Jr.). |
|
| 852 |
_p39686 _9900.00 _vT.J. Books, Books & Magazines Supplier. _dBooks |
||
| 999 |
_c166984 _d166984 |
||