000			00750nam a2200241 a 4500
001			0000036542
003			0001
008			040715s2005 ne a b 001 0 eng
016	7		_a 012954853
020			_a9780750661737
020			_a0750661739 (pbk.)
040			_aCaQQLA _bfre
082	0	4	_a659.1 _222
084			_a659.1 _bPRA
245	0	4	_aThe practice of advertising _h[Book] / _cedited by Adrian R. Mackay.
250			_a5th ed.
260			_aAmsterdam : _bElsevier Butterworth-Heinemann, _c2005.
300			_axxiii, 367 p. : _bill. ; _c24 cm.
521			_aAll.
650		6	_aPublicit.̌
700	1		_aMackay, Adrian.
852			_p14961 _92843.24 _vEagle Information Marketing _dBooks
999			_c165642 _d165642