| 000 | 00940pam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | 0000055128 | ||
| 003 | 0001 | ||
| 008 | 011210s2002 enka 001 0 eng | ||
| 020 | _a075065225X | ||
| 040 |
_aCaSRU _beng _cUKM _dCaSRU _dCaBVAS |
||
| 082 | 0 | 4 | _a658.8 |
| 082 | 0 |
_a658.8 _221 |
|
| 082 | 0 | 4 |
_a658.8 _221 |
| 084 |
_a658.8 _bPIE-M |
||
| 100 | 1 | _aPiercy, Nigel | |
| 245 | 1 | 0 |
_aMarket-led strategic change _h[Book] : _ba guide to transforming the process of going to market / _cNigel F. Piercy. |
| 250 | _a3rd ed. | ||
| 260 |
_aOxford : _bButterworth-Heinemann, _c2002. |
||
| 300 |
_axvi, 762 p. : _bill. ; _c24 cm. |
||
| 500 | _aPrevious ed.: 1997. | ||
| 500 | _aPublished in association with the Chartered Institute of Marketing. | ||
| 521 | _aAll. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 | _aService industries--Marketing. | |
| 852 |
_p26719 _90.00 _dBooks |
||
| 999 |
_c165532 _d165532 |
||