| 000 | 00888cam a22002654a 4500 | ||
|---|---|---|---|
| 001 | 0000054634 | ||
| 003 | 0001 | ||
| 008 | 020814s2003 mau b 001 0 eng | ||
| 020 | _a0072464208 (alk. paper) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 042 | _apcc | ||
| 082 | 0 | 0 |
_a658.8 _221 |
| 084 |
_a658.8 _bPER-E |
||
| 100 | 1 | _aPerreault, William D. | |
| 245 | 1 | 0 |
_aEssentials of marketing _h[Book] : _ba global-managerial approach / _cWilliam D. Perreault, Jr., E. Jerome McCarthy. |
| 250 | _a9th ed. | ||
| 260 |
_aBoston, Mass. : _bMcGraw-Hill, _cc2003. |
||
| 300 |
_a624, 29 p. ; : _bill. ; _c28 cm. |
||
| 440 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
| 500 | _aInclude index. | ||
| 521 | _aAll. | ||
| 650 | 0 | _aMarketing. | |
| 700 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) |
||
| 852 |
_p13896 _91250.00 _vOld Bookshop-2 _dBooks |
||
| 999 |
_c164948 _d164948 |
||