000 00873cam a2200253 a 4500
001 0000047952
003 0001
008 980212s1997 enka b 001 0 eng
020 _a075062244X
035 _9(DLC) 98115257
040 _aDLC
_cDLC
_dDLC
082 0 0 _a658.8 02
_221
084 _a658.802
_bWIL-S
100 1 _aWilson, R. M. S.
_q(Richard Malcolm Sano)
245 1 0 _aStrategic marketing management
_h[Book] :
_bplanning, implementation, and control /
_cRichard M.S. Wilson and Colin Gilligan.
250 _a2nd ed.
260 _aOxford ;
_aBoston :
_bButterworth-Heinemann,
_c1997.
300 _axx, 827 p. :
_bill. ;
_c29 cm.
490 1 _aThe marketing series. Student
521 _aAll.
650 0 _aMarketing
_xManagement.
700 _aGilligan, Colin.
852 _p25217
_90.00
_dBooks
999 _c164664
_d164664