000			01027cam a22003134a 4500
001			0000055596
003			0001
008			051019s2007 mauab b 001 0 eng
020			_a9780071106863
020			_a0071106863
020			_a9780071107723
020			_a007110772X
040			_aDLC _cDLC _dYDXCP _dBAKER _dIG# _dOCLCQ _dBTCTA
042			_apcc
082			_a658.8
084			_a658.8 _bKER-M
100	1		_aKerin, Roger A.
245	1	0	_aMarketing _h[Book] : _bthe core / _cRoger A. Kerin, Steven W. Hartley, William Rudelius.
250			_a2nd ed.
260			_aBoston, Mass. : _bMcGraw-Hill, _cc2007.
300			_axxxiii, 425, G5, cm16, CR2, I28 p. : _bill. (chiefly col.), col. map ; _c28 cm.
365			_a01 _b3,594.24
500			_acompany, product and subject indexes included.
521			_aAll.
650		0	_aMarketing.
700	1		_aHartley, Steven William.
700	1		_aRudelius, William.
852			_p32474 _93594.24 _vUnique Books _dBooks
999			_c163651 _d163651