| 000 | 00852pam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | 0000070371 | ||
| 003 | 0001 | ||
| 008 | 161117s1998 njua b 001 0 eng | ||
| 020 | _a0132690853 | ||
| 035 | _9(DLC) 97038237 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 082 | 0 | 0 |
_a658.8 _221 |
| 084 |
_a658.8 _bBUR-I |
||
| 100 | 1 |
_aBurnett, John, _d1944- |
|
| 245 | 1 | 0 |
_aIntroduction to marketing communication : _h[Book] : _ban integrated approach / _cJohn Burnett, Sandra Moriarty. |
| 260 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _cc1998. |
||
| 300 |
_a1 v. (various pagings) : _bill. (some col.) ; _c27 cm. |
||
| 521 | _aAll. | ||
| 650 | 0 | _aCommunication in marketing. | |
| 650 | 0 | _aAdvertising campaigns. | |
| 700 | 1 |
_aMoriarty, Sandra E. _q(Sandra Ernst) |
|
| 852 |
_p26667 _90.00 _dBooks |
||
| 999 |
_c163013 _d163013 |
||