000 00819cam a2200241 a 4500
001 0000061644
003 0001
008 030815s2004 ii b 001 0 eng
020 _a0761998101 (pbk.)
040 _aDLC
_cDLC
_dDLC
042 _apcc
082 0 0 _a659.1
_222
084 _a659.1
_bVIL-A
100 1 _aVilanilam, John V.
245 1 0 _aAdvertising basics!
_h[Book] :
_ba resource guide for beginners /
_cJ.V. Vilanilam, A.K. Varghese.
260 _aNew Delhi ;
_aThousand Oaks, Calif. :
_bResponse Books,
_c2004.
300 _axi, 200 p. ;
_c24 cm..
521 _aAll.
650 0 _aAdvertising.
650 0 _aAdvertising agencies.
700 1 _aVarghese, A. K.
_q(Ajit Kuriakose).
852 _p22261
_9411.23
_vBook Field International
_dBooks
999 _c162762
_d162762